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[ 01 - Studio ]

We design the object and everything that decides it.

Third Angle is a product design studio. Not a rendering service, not a pair of freelance hands - a practice that carries a product from the question behind it to the files that build it.

Discipline
Industrial design · CMF · DFM
Engagements
Project · Retainer · Partnership
Output
Concept → tooling
Clients
Startups → consumer brands
01

Practice

Most product work fails somewhere between the idea and the tooling. A concept survives the pitch, then meets a wall thickness, a draft angle, a supplier who has never made that radius - and quietly becomes something else. Our job is to make those collisions happen early, while they are still cheap.

That is why we take the whole arc rather than a slice of it. Research tells us what the product has to be true to. Sketching gives us breadth. CAD, CMF and physical prototyping resolve the one direction that earned it.

02

Method

For companies without a large internal design team, we function as an external product design partner - available at whatever depth the project needs. A single concept sprint. An embedded designer alongside your engineers for a quarter. An ongoing partnership across a whole product family.

The engagement changes; the standard doesn’t. Every handover is a set of files someone can actually build from, and a story your team can tell internally without us in the room.

03

Principles

  • 01

    A product that can’t be made is just an opinion.

    Design that can’t be manufactured is a drawing. We hold ourselves to the file a factory can open.

  • 02

    Breadth before depth.

    A single concept presented as inevitable is usually a concept nobody stress-tested. We show you the spread, then argue for one.

  • 03

    The brief is a hypothesis.

    Research either supports it or changes it. Both are useful outcomes, and the second one is usually worth more.

04

Who we work with

  • 01

    Startups

    Early-stage teams that need a product to exist before they can raise, sell or test it.

  • 02

    Design studios

    Studios that need extra hands on industrial design, CMF or visualisation during peak load.

  • 03

    Manufacturers

    Production partners looking to move up the value chain with in-house product design.

  • 04

    Product companies

    Established brands extending a line, refreshing a family or opening a new category.

  • 05

    Craft-based brands

    Makers translating material and technique into products that scale without losing the hand.

  • 06

    Consumer brands

    Teams that need physical products to carry the same intent as the rest of the brand.

05 - Where we’re going

A design-driven product development partner.

We are building Third Angle for brands that value thoughtful design - companies that want to turn ideas into products that connect with the people using them.